Web Development at Berkeley
Figma
Photoshop
Illustrator
2 VP of Marketing
3 Design Members
VP of Marketing
Brand Design
Marketing
Social Media
May - December 2025
Role
Focus
Tools
Team
Timeline
Context
Background
Web Development at Berkeley is UC Berkeley’s first web development and design-focused organization, offering students hands-on industry experience and full-stack web development education. Our mission is to empower passionate, motivated, and committed individuals to grow as developers, designers, and team players while fostering a vibrant, active community.
Task as VP of Marketing
As VP of Marketing, I was tasked with creating a new design system and theme for the Fall 2025 semester, as well as creating social media posts, physical advertisements, and club merchandise.
The Process
Over the summer, my co-VP of Marketing and I started brainstorming a new theme for the upcoming semester through mood-boarding and testing out several typography and color palettes. Once we finalized a design system, we began creating deliverables such as social media posts, info-session slides, recruitment flyers/banners, and club merchandise. Throughout this process, I collaborated with my co and 3 other designers from our design team.
Deliverables
Recruitment Flyers and Posters
Instagram Posts
Merchandise