Web Development at Berkeley
Figma
Photoshop
Illustrator
2 VP of Marketing
3 Design Team Members
VP of Marketing
Brand Design
Marketing
Social Media
May - December 2025
Role
Focus
Tools
Team
Timeline
Context
Background
Web Development at Berkeley is UC Berkeley’s first web development and design-focused organization, offering students hands-on industry experience and full-stack web development education. Our mission is to empower passionate, motivated, and committed individuals to grow as developers, designers, and team players while fostering a vibrant, active community.
As VP of Marketing, I was tasked with creating a new design system and theme for the Fall 2025 semester, as well as creating social media posts, physical advertisements, and club merchandise.
Task as VP of Marketing
Over the summer, my co-VP of Marketing and I started brainstorming a new theme for the upcoming semester through mood-boarding and testing out several typography and color palettes. Once we finalized a design system, we began creating deliverables such as social media posts, info-session slides, recruitment flyers/banners, and club merchandise. Throughout this process, I collaborated with my co and 3 other designers from our design team.
The Process
Deliverables
Recruitment Flyers and Posters
Instagram Posts
Merchandise
