Projects.
A collection of product design, UX research, branding, and marketing work — focused human-centered impact.
1951 Coffee Company - UX Research, Product Marketing
Researching customer engagement behavior to design content strategies and visual brand guides for a refugee training nonprofit.
Researching consumer behavior and market trends to identify strategic directions that increase brand recognition and connection across product lines.
Rael - Brand Strategy, UX Research
Central Sierra Snow Lab - UX Research, Product Design
Fully redesigning UC Berkeley’s Central Sierra Snow Lab’s web interface to improve data accessibility and usability.
Lafayette Square Institute - Product Design
Designing Lafayette Square Institute’s internal web portal to generate economic insights for states and districts, improving user experience for employees.
Caption By Hyatt - Brand Strategy, Ad Design
Analyzing market trends and designing ad mockups to guide Caption by Hyatt Kabutocho’s communication strategy.
Web Development at Berkeley - Marketing, Visual Branding
Establishing a branding system and creative direction for marketing materials, including Instagram posts, recruitment flyers, and merchandize.