Projects.

A collection of product design, UX research, branding, and marketing work — focused human-centered impact.

Laptop and paper mockups of the Central Sierra Snow Lab website redesign.

Central Sierra Snow Lab — Client Work

  • Product Design
  • UX Research

Fully redesigning UC Berkeley’s Central Sierra Snow Lab’s web interface to improve data accessibility and usability.

Laptop mockup showing the VRChat redesign next to VRChat avatar illustrations.

VRChat — Client Work

  • Product Design
  • UX Research

Redesigning VRChat’s web interface to improve user onboarding.

Stack of printed guides and photography for 1951 Coffee Company.

1951 Coffee Company — Client Work

  • Social Media Marketing
  • Content Strategy

Researching customer engagement behavior to design content strategies and visual brand guides for a nonprofit.

Laptop mockup of the Lafayette Square Institute internal web portal.

Lafayette Square Institute — Client Work

  • Product Design

Creating an internal web portal to generate economic insights for districts, improving user experience for employees.

Instagram ad mockups for Caption by Hyatt Kabutocho, shown on a phone screen.

Caption By Hyatt — Client Work

  • Digital Marketing

Analyzing market trends and designing ad mockups to guide Caption by Hyatt Kabutocho’s communication strategy.

NFL brand rebrand collage: an 'All In' campaign graphic, action photography, and merchandise mockups.

NFL Campaign — Personal Work

  • Brand Design

Developing a brand identity and design system that positions the NFL as a catalyst for connection, confidence, and belonging.